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Scales and Tales

Reptile Gardens' website goes mobile

Rapid City, S.D. — Reptile Gardens wants to reach customers where they're at—their mobile devices.

Over 93 percent of adults in the United States own a cell phone and the demand for mobile access to Internet has skyrocketed. Twenty percent of households are mobile-only, and 11 percent of mobile phone owners make purchases through their phones. By January 2012, 50 percent of all cellular phones will be smartphones.

Statistics like this are the reason Reptile Gardens CEO, Joe Maierhauser, decided that now was a good time to go mobile.

"The mobile website provides an overview of the many different things to see and do in the park," said Maierhauser. "This is helpful to new guests looking for information about the park."

The mobile website provides all the essential business information at a glance. It is designed to load quickly, and be easy to read and navigate through.

Anytime someone searches for Reptile Gardens or types in reptilegardens.com, they are welcomed by a dashboard containing different buttons to click on instead of the traditional website, which is difficult to view on a small smartphone screen. The dashboard resembles an application except there is no downloading required.

Mobile websites allow customers to view vital information from the company's site quickly. They are designed to have less content and be formatted specifically to fit all different mobile devices.

The outline for Reptile Gardens' new mobile website can be viewed here: http://www.reptilegardens.mobi. The mobile site includes the following convenient navigation icons:

  • Things to See and Do

  • Deadliest Snakes

  • Gardens

  • Shows

  • Find Us

  • Rates and Hours

  • Reptiles & Amphibians

  • Facebook

  • Phone

Mobile users who wish to view the complete Reptile Gardens website can still switch to the full-site version with just one click.


About Reptile Gardens

Reptile Gardens is a reptile park located in Rapid City, South Dakota. To learn more about Reptile Gardens' hours, admission costs, and season pass specials, call (605) 342-5873 or (800) 335-0275 or visit their website at reptilegardens.com.



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